my friends will tell you what a guilty pleasure mtv reality show 'the hills' was to me, but the majority of cast members have left the show to pursue personal projects. lauren conrad launched her first line this time last year selling at kitson in la. the price points were outrageous ($100 for a pair of leggings? girl, please) and the line, for lack of a better word, failed. miserably.
celebrity lines for department stores can either be really really awesome, rodarte for target for example, or really really horrible (avril for kohl's...gag). i recently came across the lc lauren conrad spring 2010 lookbook, and i must say, it's not half bad. the 24 year old starlet collaborated with former project runway contestant ra'mon lawrence for the spring line. the price points are much lower than her last line and the pieces are much more mature and flirty. i would've liked to see more color in the line, as it seemed to stick to a blue and white palate. conrad models the clothing herself for the lookbook, however it's unlikely she would actually wear the clothing, and the line most likely won't make much noise in the fashion industry, but teens are sure to buy just for the name.
covet: boyfriend blazer--only $39.99!
you can check out the whole collection here
if only i had lauren's collection of louboutins....
until next time, xox